Tips for selecting the most effective digital signage
Effective communication and wayfinding work wonders in a healthcare environment. Patients and visitors are simply less stressed when they know where to go, who to see, and what’s going on. To that end, digital directories and signs are a proven (and flexible) way of getting helpful information to where it’s needed most.
“Hospitals are unique in that they serve a diverse range of people with varying needs and preferences when it comes to communication,” says Scot Martin, CEO of YouRhere. “Most are already stressed or confused when they walk through the door, so anything you can do to make that experience easier makes a big impact.”
Certainly, digital signage can go a long way towards enhancing the patient and visitor experience. That said, there are a few considerations that healthcare facility owners and managers should make before going through with the investment:
Location, location, location: It sounds like common sense, but one of the biggest considerations to make when selecting digital signage or directories is where they will be displayed. When choosing the locations, consider: Will the location be convenient without disrupting traffic flow? Will it be noticeable? Will it be mounted at the proper height for users in a wheelchair?
User-friendly searching: When it comes to digital directories, methods of searching can vary across various users. Multiple search options (e.g., A-Z, keyboard, categories, etc.) can accommodate those preferences and provide a seamless experience.
Keep the end-user in mind: Building on the point above, impactful signs are ones which cater to viewers’ needs and preferences. While developing a user interface, consider what languages and/or visuals your patients and guests respond to, which accessibility features are required, and what else can be done to make your digital display “fit” within your unique healthcare environment and the population it serves.
Don’t Delegate the choice of directory supplier: Digital directories need to be maintained and supported throughout their lifespans. That’s why it pays to choose a qualified partner who will work seamlessly with the hospital well past the initial installation. Conversely, when hospital teams let their general contractor or designer select a directory supplier, they risk being “locked-in” with a supplier who either can’t handle the job or may not be around in future when needed.
One size (doesn’t always) fit all: Digital displays can come in many sizes depending on their intended use. Navigational signs, for examples, are typically larger and more noticeable than registration kiosks, which are usually smaller to protect patient privacy. Before you issue an RFP, consult with a digital signage vendor to discuss your objectives and find a digital sign to match.
Considering the lifetime costs: The true cost of digital signage extends beyond the initial installation. Make sure to budget for ongoing maintenance, including software support and hardware replacement down the road. After all, every piece of technology has a useful lifespan and you’ll want to keep those future costs in mind.
Content is king: Your digital signage RFP may spell out your hardware needs, but what about software? Make sure to clarify what you’re looking for in terms of software features (e.g., accessibility options, languages, functionality, etc.), software services, support plans, and maintenance or repair response times.
Digital signage, including directories, are an investment. They need to be done right in order to pay off in terms of creating a more appealing, supportive, and stress-reducing environment.
“Digital signage can make a significant difference in a healthcare facility, but only if you take the time to determine what you need and work with your chosen vendor to make it happen,” adds Martin.
Scot Martin is CEO of YouRHere, a leading provider of digital signage solutions for commercial, retail, healthcare and educational properties across Canada. For more information, visit www.yourhere.ca.
