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Introducing Veterinary Health Nutrition

For over 50 years, Royal Canin has been studying the unique needs of cats and dogs. This knowledge continues to drive our passion and commitment to providing HEALTH THROUGH NUTRITION to cats and dogs. Starting with the Urinary formulas this fall, we will begin to unveil our New and Improved veterinary portfolio named Veterinary Health Nutrition.

This will include a new premium packaging design, as well as some very exciting new and improved urinary diets.

Premium Packaging

The new packaging will be easier to navigate with prominent product names, clear species distinctions, and flat bottoms bags. Some other great features include, increased Veterinary Exclusive identification, mixed feeding charts, and a summary of the diet benefits; which outline why a certain diet is prescribed for a pet. At last, the final and biggest change for the Urinary formulas is the colour. The new bags will radiate a bold and distinct GOLD colour, representing the value of its contents and nothing less.

Improved Urinary Formulas

Some of the current feline formulas have new and improved textures, improved palatability and even supplemental EPA & DHA.  Where all of the canine diets have some small changes with caloric content, and some have improved palatability.

Improved Palatability: Feline Urinary SO Moderate Calorie canned & Dry, Feline Urinary SO canned & dry, Feline Urinary SO + CALM, Canine Urinary SO Moderate Calorie canned & dry, Canine Urinary SO Small Dog dry, Canine Urinary SO canned

New & Improved Textures: Feline Urinary SO Moderate calorie canned, and Feline Urinary SO Morsels in gravy canned.

Supplemental EPA & DHA: Feline Urinary SO Moderate Calorie dry, and Feline Urinary SO Canned Loaf & dry

Keep any eye out for our Revitalization At-A-Glance charts from Royal Canin. These summarize all of the improvements and highlight whether or not a pet food transition is suggested and/or required. We would love to avoid any gastrointestinal upset due to these new formula upgrades. Due to some minute caloric content changes please refer to the royal Canin value calculator to avoid any unwanted weight gain. This calculator can be found on the veterinary portal website.

Newest Additions

Sick of making compromises? Well look no further. Royal Canin is launching the FIRST Urinary Diets formulated specifically for Lower Urinary Tract Disease in aging cats and dogs.

Royal Canin Canine Urinary Aging7+ Dry & Canned (Loaf in Sauce):  Not only will this formula help with struvite dissolution, prevention of struvite, calcium oxalate and calcium phosphate crystal and stone formation, but both the dry and canned options will help improve cognitive function by supporting brain health through supplemental L-tryptophan, phosphatidylserine, and antioxidants. This formula is also a good option for early kidney disease due to restricted amounts of phosphorus and supplemental EPA & DHA. The dry option also provides joint support with supplemental glucosamine, chondroitin, and EPA & DHA

Royal Canin Feline Urinary SO Aging7+ plus CALM dry & canned:   This formula will help with idiopathic cystitis, struvite dissolution, prevention of struvite, calcium oxalate and calcium phosphate crystal and stone formation. Both the dry and canned options will help improve cognitive function by supporting brain health through supplemental L-tryptophan, phosphatidylserine, and antioxidants. Urinary SO Aging7+ + Calm is also a good option for early kidney disease due to restricted amounts of phosphorus and supplemental EPA & DHA. It helps relieve stress, anxiety, sleep regulation, and creates a calming effect by the addition of milk protein hydrolysate, supplemental tryptophan, and nicotinamide. The dry formula also provides joint support with supplemental glucosamine, chondroitin, and EPA & DHA

Some other exciting new diet additions to the already existing urinary diets include a canned option for Canine Urinary + Satiety, as well as the first triple function diet Feline Urinary SO Satiety + Calm canned.

VETERINARY HEALTH NUTRITION is rooted in our passion for cats and dogs, and our commitment to a common goal: HEALTH THROUGH NUTRITION.

To find out more, please contact your Royal Canin Technical Sales Representative.

Written By:

Melissa Watson BSc, DVM, Technical Services Veterinarian, Royal Canin Canada