< Browse more articles
Halton DUI Car
Using Business Intelligence to target drunk drivers

With a population of more than 500,000 people, the sprawling Halton Region of Ontario is all-too familiar with the perils of drunk driving. But, since January 2016, the Halton Regional Police Service (HRPS) has been strategically targeting drunk drivers using the sobriety testing program, known as R.I.D.E. (Reduce Impaired Driving Everywhere).

In an effort to enhance the program’s reach and success, and to further empower its stations and units, HRPS turned to business intelligence, partnering with Hexagon Safety & Infrastructure and leveraging the Business Intelligence for Public Safety solution.

Today, with a focus on data-driven decision-making and roadside testing precursors, HRPS has instant access to key information and the important variables that have historically led to more impaired driving arrests and charges. Officers know which traffic stops are most prevalent; they are aware of key demographics, peak impairment periods, and more.

Simply put, through the power of business intelligence, officers are able to make better, more educated decisions during traffic stops and roadside tests.  They can drill down into the details and rest assured knowing they are equipped with the most crucial data and intelligence available.

Tracking the past

To track efforts and participation in the RIDE program throughout 2016, officers used the hashtag RIDE when documenting incidents in CAD. This helped HRPS leadership determine the number of hours and the number of officers making arrests at the end of each month.

They were also able to track dispatchers and determine how long it took to send units to possible impaired driving incidents. HRPS leaders used this to measure the impact the communication teams had on the success of the overall RIDE program. This team approach allowed everyone from the call taking and dispatch centre to officers on-duty to feel like they had a role in making the community safer from impaired drivers.  

Building partnerships

To increase internal awareness of these efforts in order to improve safe driving enforcement, HRPS also invited external partners to participate in the program. The agency worked closely with MADD Halton (the Halton Region chapter of Mothers Against Drunk Driving), by creating a positive feedback program. This program recognizes officers who are enforcing RIDE initiatives across the force. HRPS is also reaching out to other groups, like EMS, Fire, and the general community to encourage the city’s citizens to use their voice in an effort to deter impaired drivers.

After all, the RIDE program is really an all-encompassing initiative that involves intelligence, officers and the community at large to enforce safer driving, and create safer cities.

To find out more, visit: http://www.hexagonsafetyinfrastructure.com/products/public-safety-analytics/business-intelligence-for-public-safety.