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To serve the membership better, we have made a number of changes to our organizational structure.

When I joined the organization in May, I worked collaboratively with the Board of HRAI and the Leadership Team on a number of initiatives to better understand the Association. With the HRAI Leadership Team, we first reviewed the results of the member survey from last year. Second, we conducted a number of exercises to analyze the 2016 strategy, and our success against the strategic initiatives from the plan. Finally, we reviewed in detail the core functions of the organization and the supporting activities for those functions. Ultimately, we were trying to better understand our current organizational effectiveness.

  • Our findings from these activities included:
  • The Association is very well run
  • HRAI is financially sound
  • We could be more member focused
  • Our member satisfaction scores are average when compared against similar associations
  • Staff members are engaged and committed to HRAI
  • Members would like to see more resources dedicated to our Industry Advocacy efforts
  • Environmental activities lack a communication strategy
  • Some members feel communication transparency could be improve
  • Goals and activities are not always aligned with the Strategic Priorities of the Association
  • The association is somewhat siloed and could be more collaborative
  • Limited measurement mechanisms in place for member engagement, communication effectiveness or member satisfaction
  • Educational efforts are highly effective, but lack a tangible vision for the future
  • HRAI is well positioned for growth

Armed with these learnings, the Executive Team has modified our strategic priorities, developed a set of deliverables for the coming year and has realigned the Organizational Management Structure to ensure we are successful long term. On July 24, the HRAI Board of Directors approved our plans.

On August 1st, we announced the modifications to HRAI staff. The Executive Team members will all have slightly modified responsibilities:

  • Martin Luymes will assume the newly created position of Vice President of Government and Stakeholder relations. In this elevated position Martin will assume responsibility for our Environmental Services in addition to his relations and regulatory efforts. Reporting directly to Martin will be April Heeley, Caroline Czajko, Chang Lee and Mark Rippon.
  • Frank Diecidue will maintain his title as Director of Operations and will assume responsibility for our Educational Services. Moving over to report to Frank will be Angie Mantei, and a new manager for business development will also be added to Frank‚Äôs team. CDM and finance functions will continue to report to Frank.
  • Loretta Zita will take on the newly created positon of Director, Member Engagement. Newly reporting to Loretta will be Scott Papp (Scott will also have a link with the Advocacy group on certain files) who will lead our membership growth initiatives. Caroline Czajko will have dotted line responsibilities to Loretta for Wholesaler and Manufacturing membership sales initiatives.

These changes allow us to be more member focused, better aligned with our strategic priorities, will improve collaboration, bring transparency to our activities, heighten our focus on environmental initiatives and over time allow us to focus more resources on industry advocacy efforts.

If you have thoughts or comments you would like to share in regards to these changes, please feel free to reach out to me at smacleod@hrai.ca.