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The Government of Canada is suspending the implementation of certain provisions in Canada’s anti-spam legislation (CASL) in response to broad-based concerns raised by businesses, charities and the not-for-profit sector. 

The provisions, known as private right of action, would have allowed lawsuits to be filed against individuals and organizations for alleged violations of the legislation. 

The CRTC will continue their efforts to bring organizations into compliance, yet some of the urgency to become compliant may have been falsely impacted. July 1, 2017 is an important date regardless of the delay of the Private Right of Action. The end of the grace period - the transitional period that allowed us to clean up our PROVEN consent is over.

All organizations, using email to promote their products and services, still need to be following CASL or even better, implement a CASL compliance program.

To read the full article from Derek A. Lackey, President, Direct Marketing Association of Canada, click here.