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hrai4oct162020"Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series" is different from the previous 11 editions. It's less a report on trends and more of a roadmap for innovation. It's about helping distributors connect the dots between the forces of change and how distributors can change their business to capture opportunities ... and defend their business when necessary. The best innovations are about getting ahead instead of catching up. Let "Innovate to Dominate" show you the way.

All books are available to HRAI members at a discounted rate through the National Association of Wholesale Distributors (NAW).  Be sure to indicate when purchasing books that you are a member of HRAI.


"Extremely well done! Innovation is a scary concept. We all agree with it, but it’s hard to pull the trigger. Mark does a great job of explaining why we need to eliminate our fear that our ideas are not game-changing enough. There’s so much to take from this study and apply to our business. I hope CEOs and their senior leaders create leadership teams composed of functional managers and emerging leaders, including millennials, and dive deep into the research, concepts, and recommendations!."

—George A. Pattee, Chairman of the Board, Parksite