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I am pleased to announce that Lauralei Heggie will be joining the Management team at HRAI in the role of Business Development Director on Monday, August 10, 2020. 

Lauralei is a seasoned business development executive with deep expertise in member acquisition and retention strategies, along with strong strategic planning and database management skills. Recently, as the head of her own consulting company, Lauralei has transitioned to the not-for-profit world, following her passion for helping others. Prior to that, she held several progressive roles at Star Media Group honing her product management and innovation skills in a challenging industry. Once described as a "results Houdini", Lauralei has reinvented products that were slipping sideways and developed new products from scratch, always putting the customer at the forefront.

Lauralei has more than 20 years of experience in leading revenue growth initiatives in Canada. She is not new to HRAI. Lauralei has been consulting on specific initiatives over the past two years; she was instrumental in digitizing our educational offerings.  During COVID-19, she also played a key role in building our 2020 membership renewal program.  We are pleased that she has decided to join our team on a full time basis.

Ms. Heggie commented “HRAI is positioned at the forefront of the climate change agenda in Canada, I am pleased to be part of something that will positively impact so many Canadians”.

Lauralei makes her home in Aurora with her husband two children, spending much of her spare time either in hockey arenas cheering on her favourite hockey player or honing her newly discovered (but not coveted) skill of creating dance props.

Please join me in welcoming Lauralei to the team. She can be reached at lheggie@hrai.ca

Sandy MacLeod
President & CEO
Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI)
2350 Matheson Blvd. East, Suite 101, Mississauga, ON L4W 5G9