For over 25 years, MediaEdge has been at the forefront of communication solutions for organizations within a variety of business sectors.
We are also leading provider of non-dues revenues for associations, offering exceptional no-cost member benefits through a number of innovative products and services.
With over 25 years’ experience producing award-winning B2B marketing solutions, the MediaEdge team consists of passionate, certified experts in digital advertising, print, web, video, social media and design. Through our powerful 360 Marketing Solution, our clients from vast industries can count on us to deliver consistent results, while taking both their brand and market share to the next level.
Connect your business with a targetted web audience
Research shows there is a causal and sequential relationship between brand awareness, targeted traffic, lead generation, sales team follow-up and customer acquisition. With a customized programmatic and behavioural-targeting campaign that uses keywords and algorithms to capture the right audience, our MediaEdge360 experts will build a custom solution that elevates your company’s online brand affinity, while driving quality traffic to your website.
Key benefits:
Solutions:
Keyword Search Targeting
Target prospects with display ads based on real time search data online.
CAT
Contextual targeting. It targets new customers by showing them ads that resonate with the content they are already consuming.
Remarketing
Retarget prospects that have visited your site and left without converting or taking any action. Research shows that 2nd time site visitors are 4 times more likely to interact with you.
CRM Targeting
Targeting users with 1st party data like email IDs, first name, last names etc.
Geo-Fencing
Target specific buildings, client offices or industry conferences. Target events that you are unable to attend in person!
Smart Channel
Target users from MediaEdge’s proprietary audience lists.
Geo-Fence Finder
Target potential audiences from our localized targeting such as shopping malls, hospitals, etc. There are more than 200 categories to choose from!
Keyword Search Targeting
Video intro to MediaEdge’s programmatic product – Smart Display:
The online world can be a chaotic place, filled with untrustworthy information and sources that lack credibility. With a quality sponsored content campaign that adheres to journalistic guidelines, companies gain a library of fact-based articles, blogs, videos, and case studies positioning them as thought-leaders in their fields. Professionally written and vetted for accuracy, these sharable, insightful articles put your company’s expertise to good use, while helping boost traffic to your website and providing you with valuable content for your social media channels.
Every industry is unique, and so are the social media management needs. Whether you’re looking to build a diverse, online community or enhance your existing presence, MediaEdge360 can help you achieve your goals. We’ll identify which channels will work best for you, where the influencers are on those channels, and develop a content strategy to attract followers and expand your network.
Search Engine Optimization (SEO) is the process of getting traffic from organic, natural search results using keywords and other tactics. Content SEO works hand-in-hand with social media, strengthening your channels with longer-form messages that drives traffic to your website. Content is the most crucial component of your website’s SEO strategy. Our professional content team can help increase your website’s traffic by creating keyword-rich, informative posts that position your company as a thought leader.
Through a paid search campaign using Google AdWords, businesses can get in front of potential customers at the precise moment they are searching for similar products and service. Google AdWords is a pay-per-click program offered by Google for businesses wanting to display ads on the world’s premier search engine. The Search Ads service enables businesses to set a budget for advertising and only pay when someone clicks on their ads. Simple and cost-effective, it uses keywords to connect interested prospects with businesses relevant to their needs.
As cluttered as the online world can seem, it’s an engaging place full of opportunities for businesses that advertise strategically. Getting your message in front of the right eyes is key to any successful marketing plan, but especially online. As a reputable publisher with strong opt-in subscribers lists and guaranteed frequency, MediaEdge can position your ads within our targeted e-newsletters and industry-leading websites to strengthen your brand and increase your visibility.
Having a digital presence is critical, but print remains an integral part of every marketing strategy.
The reason? Print and digital go hand-in-hand when it comes to building brand awareness. The right combination of digital and print ensures your message is seen in every medium—meaning, the more tactile decision-makers will not be left out. From business reports and trade journals, print products are widely believed to have more longevity than their digital counterparts. Additionally, they tend to be circulated internally, increasing an ad’s reach. Some studies have shown that advertisements in print resonate better with readers and build trust over the long-term.
Industry events and tradeshows are powerful marketing tools that bring colleagues, associates, buyers and sellers together under one roof. Whether a one-off occasion or an annual affair, events give attendees the opportunity to discover new trends, products and services, while they mingle with peers, build relationships and form new partnerships within their industry. With each event, MediaEdge360 guides and manages the process from start to finish, including venue selection, content development, scheduling, promotion, and execution.
Whether you’re launching something new, or refreshing something old, we know your brand identity is central to your business’s success. Our accomplished creative team will combine intelligent design with thought-provoking content to take your corporate identity to the next level. From marketing assets to web banner ads, every creative project we take on is delivered on time and on budget.
The unique tools like geo-fencing and geo-targeting has contributed to an overall increase in leads. MediaEdge has also assisted with the creative aspects such as customized banners and artwork. In addition, monthly progress meetings are conducted to review campaign statistics to ensure our targets are met. Team members are also very flexible with campaign change overs at any time. The MediaEdge team has been very prompt and resourceful. Pizza Pizza Franchising is satisfied with the overall performance of the Smart Display campaign.
Lisa Beharry, Pizza Pizza GIS Analyst
Working with MediaEdge on our programmatic campaign was an incredibly valuable experience to our brand and company. Programmatic advertising is a great way to build brand awareness online, and target your ideal audience. MediaEdge’s programmatic campaign did just that.
BOMI Canada
From initial setup and onboarding to ongoing campaign optimization, we have consistently gained great results through an innovative technology and exemplary customer support. All MediaEdge members are knowledgeable, inventive, and available to respond to our numerous requests. Over a year has passed since we launched the campaign and we already exceeded our inbound increase goal by 12%. We couldn’t be more satisfied with the Smart Display campaign and the MediaEdge team.
StarChapter
After six months utilizing MediaEdge’s social media program, we have generated sales leads and received a significant amount of exposure across five platforms. MediaEdge has been able to reach our targeted audience base in the construction, design and commercial real estate industries through custom messaging across those channels. Their attention to detail and dedication to client success has been a big boost for Sto Canada.
As with so many companies, getting into and sustaining social media can be a daunting task. MediaEdge’s social media program offered us a one-stop shop from identifying the platforms we needed, to going live and having an ongoing weekly voice. Our company blog allows us to position ourselves as a thought leader in our field and share our expertise to the public and potential clients. In just six months, we have expanded our reach exponentially and identified business opportunities and new companies that we otherwise would have not been in contact with. Vifloor Canada can “Stand Confidently” with our social media thanks to MediaEdge.
We succeed when you succeed. Our award-winning team of dedicated experts will collaborate with you to create an effective, customized digital marketing strategy this is best suited to your needs.
Let’s get started. Contact us today!
