We create custom e-newsletters with consistent and relevant messaging
– and branded as your publication. Our inbox offerings reflect this and
work to assert your leadership role in your particular market. We focus
the content on important issues driven by a mutually created mandate by
in-house editors.

Magazines are strategic vehicles for advancing and supporting an
association’s mission and providing value to their members. With
over 25 years of experience within the association publication space,
MediaEdge360 will ensure your magazine contains high editorial quality,
cutting-edge design and appeal to the broad member base.

Take advantage of your web traffic by allowing industry suppliers direct
access to advertising opportunities on your website. Valuable non-dues
revenue is generated while providing suppliers the branding platform they
need to engage their target audience. Our experienced team manages the
entire process including ad sales, production and campaign management.

MediaEdge360 brings one of the most advanced data marketing solutions into the non-dues revenue toolkit available to association executives. Our Smart Channel service allows you to take advantage of your targeted web traffic by serving ads to your members after they have left your website. The ads will be served on behalf of your supplier members and will significantly maximize their exposure.

Maximize the full potential of non-dues revenue by providing industry suppliers
the opportunity to engage your members everywhere they go online at the right
time. Your supplier community will enjoy access to our unique network of 17
ad exchanges and hundreds of B2B data networks. Programmatic solutions
include site retargeting, search retargeting, geo targeting, geo fencing, keyword contextual targeting, etc.

Engagement through social media has become a vital core in marketing and
communication outreach. We know your industry is unique. We’ll identify which
networks work best for you and develop a content strategy designed to engage
your specific audience. Through informative posts, images, graphs, blogs or
video, we’ll help you produce content that your audience will value and build
an editorial calendar around any promotions or events you may wish to share.
Whether you are looking to increase website traffic, extend your brand, or interact
with members instantly, MediaEdge360 can help.

Through a paid search campaign using Google AdWords, businesses can
get in front of potential customers at the precise moment they are searching for similar products and service. Google AdWords is a pay-per-click program offered by Google for businesses wanting to display ads on the world’s premier search engine. The Search Ads service enables businesses to set a budget for advertising and only pay when someone clicks on their ads.

MediaEdge360 has been producing industry leading conference and trade
show events for more than two decades. With our expertise in convention management, knowledge of the association market and success selling both sponsorships and exhibits, we can propel your existing event to a new level by ensuring delivery of a high-quality and relevant educational conference and
networking event for your industry.

Whether you require an annual magazine, periodical,
membership directory or buyers’ guide, MediaEdge360 can
help from concept to distribution. We will assign an editorial
team to work closely with your staff to produce engaging,
targeted content in any format you require.

When you partner with MediaEdge360, you will have a dedicated
team of professionals—including designers, writers and sales
representatives—to create and market your campaign. MediaEdge
will confer with you each step of the way. We can also extend our
marketing platform to include membership research and acquisition,
and promote association activities and events.

At MediaEdge360, we believe that developing a communications
strategy is an art, not a science, since every association has its
own unique objectives. When customizing your communications
strategy, we will: create an overall assessment of your goals;
identify the path needed to best achieve your vision; determine
the right messaging, tools, resources and timelines; and create a
successful communications strategy with meaningful, engaging
content.

Our accomplished design team will combine intelligent design with
stunning photography to lay out thought provoking content and eyecatching creative, whether it’s a custom magazine or a one-off ad
campaign.

Today, advertisers are investing in technology that opens the door
to increased visibility, longer shelf life, and a host of multimedia
options. We design, build, manage and host content driven,
revenue-generating websites as part of the cross-communications
strategies we develop for our clients’ publishing brands.